Passepartout for the seated
The radical concept behind Peter Keler’s D1 armchair instantly struck a chord with Tobias Groß. The Cologne-based designer, who also reinterpreted Erich Brendel's tea table, has again immersed himself deeply in the world of colour. His goal: to make the D1 even more striking with a modern colour scheme. Hence, he applied darker hues to the armchair’s “frame”, while going one shade lighter for the “interior”, i.e. the seat and back.
This gives the “father” of all armchairs, which has inspired entire generations of designers, a surprisingly light presence in the room. And a new impact: it looks like an aesthetically perfect frame for the person sitting in it. A frame that immerses the body in a world of shapes and colours like a picture.
The basic cube shape of the new D1 series now comes in various shades of blue and slightly lighter pastels. Its fabric, a soft cosy velvet, hugs the sitter like a warm embrace. The castors, which allow you to move and swivel the chair effortlessly, are still as intriguing as ever.
For an interesting combination, the D1 can be teamed with Tobias Groß’ new take on the Brendel table: a duo infused with fresh colours and an agile mobility that epitomises modern, contemporary living.
About Studio für Gestaltung, Cologne:
A profound engagement with its customers’ theme worlds is pivotal to the work and projects of Studio für Gestaltung in Cologne. “Our mission is to think forward the attitude and products of our customers,” says agency owner Tobias Groß. "Communication as an extension of the client's identity." Team spirit, and an open and interdisciplinary approach are part of the agency's philosophy. For seven years the studio has also been responsible for communicating the Tecta brand. The minimal but colourful design of the catalogues, brochures and exhibition booths reflect the company's decision to actively think the Bauhaus forward.
Today, over 50 national and international awards bear witness to the high quality of Studio für Gestaltung’s work. They include: The Most Beautiful German Books, 100 Best Posters, Red Dot Communication Design Award, Design Award of the Federal Republic of Germany, iF Communication Design Award, ADAC Award.
Agency owner Tobias Groß:
Tobias Groß was born in Braunschweig in 1976, is married and a father of two. From 1997 to 2002 he studied design at Cologne Technical University, graduating with a diploma degree in design. First place in Messe Frankfurt’s First Move Design Awards for his diploma thesis. He has been employed by a number of design agencies, including frog design California, Sunnyvale, Brand Department, in 2003. He founded his own interdisciplinary design studio großgestalten Kommunikationsdesign in Cologne in 2004, and Studio für Gestaltung in Cologne in 2018. He still works for numerous well-known clients in the field of architecture, design, art and culture today. Appointed as lecturer for information design by Rheinische Fachhochschule Köln University of Applied Sciences in 2012.